{"id":12371,"date":"2022-10-19T11:05:08","date_gmt":"2022-10-19T08:05:08","guid":{"rendered":"https:\/\/shahennews.com\/eng\/?p=12371"},"modified":"2022-10-19T11:12:43","modified_gmt":"2022-10-19T08:12:43","slug":"jordanian-olive-oil-sector-brand-launch-at-sial-in-paris-jordanian-olive-oil-sector-and-the-cbi","status":"publish","type":"post","link":"https:\/\/shahennews.com\/eng\/archives\/12371\/jordanian-olive-oil-sector-brand-launch-at-sial-in-paris-jordanian-olive-oil-sector-and-the-cbi\/","title":{"rendered":"\u201cJordanian Olive Oil sector brand launch at SIAL in Paris\u201d [Jordanian olive oil sector and the CBI"},"content":{"rendered":"\n

shahennews<\/p>\n\n\n\n

<\/p>\n\n\n\n

At a very tasteful side event on one of the largest food fairs in the world, SIAL in Paris, the new Jordanian Olive Oil Sector Brand Identity was launched in the presence of the Jordanian Ambassador H.E. Mr Makram Qaisi, the Jordanian Minister for Tourism and Antiquities, H.E. Mr Nayef Himiedi Al-Fayez and the Jordanian Olive Oil Sector representatives as well as the export promotion partner CBI in the Netherlands.
\u201cThe craftsmanship of olive oil production is at the core of the Jordanian history, cuisine and DNA.
Most Jordanians, like myself, the Minister, and most of the people present at this event are grown up in the tradition of olive oil farming. Once I will retire from my public responsibilities it is my dream to return to my family farm to go back to my roots and continue our rich tradition for the generations to come.
Jordanian Ambassador in France, H.E. Mr Makram Qaisi<\/p>\n\n\n\n

Jordanian Olive Oil Brand Identity to support export promotion and sustainable growth.
The launch of the new Jordanian Olive Oil brand identity is part of a larger programme to further improve the sector by promoting Jordanian Extra Virgin Olive Oil on international markets. As part of this export promotion programme a group of leading Jordanian Extra Virgin Olive Oil producers plus sector representatives are visiting Europe and SIAL on a Market Orientation Mission. Here they get acquainted with potential international buyers and visit high-end specialised retail and haute cuisine restaurants and hotels. They immersed themselves into the latest innovations, trends & developments and taste requirements in the European food industry in order to be able to position Jordanian Olive Oil on the International markets. The sector brand launch event at SIAL, was one of the highlights of this mission and inspired a distinguished international audience of chefs, sommeliers, buyers, traders, taste panellist and other unique extra virgin olive oil lovers to discover the original taste of Jordanian Olive Oil.<\/p>\n\n\n\n

\u201cWe welcome millions of visitors per year to discover our holy land and ancient world wonders like Petra and of course enjoy our rich Levant cuisine in which olive oil often forms the basic ingredient. We see huge potential in further accommodating the growing trends of agro & gastronomy tourism by including more olive oil farms in our tours. With this our visitors fall in love with our history, culture, cuisine and olive oil and we create millions of ambassadors all around the world.\u201d
Jordanian Minister for Tourism and Antiquities, H.E. Mr Nayef Himiedi Al-Fayez<\/p>\n\n\n\n

Growing olive oil demand on international markets because of health & wellness benefits.
According to Fortune Business Insights*, the global olive oil market is projected to grow from $14.19 billion in 2022 to $17.79 billion by 2029, at a CAGR of 3.28% in the forecast period, 2022-2029. The market is experiencing this robust growth primarily due to increasing demand for olive oil across the food service and retail channels. The trend of maintaining overall health & wellness is shifting consumers to healthier nutrient rich olive oil in their daily diets and this is driving this strong growth in demand. In addition to the increased awareness of health benefits there is a growing interest in trying out exotic cuisine like the popularity of the Levant cuisine with \u201cmezze being the new tapas.\u201d Consumers nowadays also pay more attention to label claims, and that\u2019s why a sophisticated Jordanian olive oil sector brand identity can really help to stand out for people to try something new and original from the Middle East. Although most of Jordanian olive oil is consumed domestically we also witness an increased demand for Jordanian Olive Oil on the international markets.<\/p>\n\n\n\n

\u201cThe rise of Jordanian Olive Oil does not go unnoticed. This year a record of eight Jordanian producers entered in over ten international olive oil competitions in amongst others, Canada, London, New York, Japan, China, Germany, Italy, Amsterdam, Dubai and Istanbul. Together they won a record of over 49 Awards, increasing the international IOC ranking from 34 only a couple of years ago to the current 16th position worldwide.\u201d
Mr. Fayyad Al-Zayoud the Chairman of The Jordanian Association of Exporters of Olive Products (JOPEA)<\/p>\n\n\n\n

Ready to discover the original premium taste from heart of the Levant.
Following the trends in the market, the Jordanian Olive Oil will position themselves on offering extra virgin olive oil that will meet the highest international standards at the same time offering a different taste profile to European Olive Oils. Jordanian olive oil matches the taste of curating chefs and gourmet food lovers that value the Middle East cuisine and that are ready to discover the new, unique taste & flavours from the Hashemite Kingdom at the cradle of olives and olive oil, right in the heart of the Levant region.<\/p>\n\n\n\n

\u201cWith the recent rediscovery of Jordanian olive oil the history repeats itself by returning to Jordan as the historical cradle of olive trees and olive oil in the world \u201c
Dr. Nizar Jamal Haddad, Director General of the National Agricultural Research Center\u2003<\/p>\n\n\n\n

For additional information please contact:
CBI \u2013 Centre to promote import
Renee van Woerden – Jordanian Olive Oil Programme Manager
+31624600152 \/ rwoerden@cbi.eu \/ www.cbi.eu<\/p>\n\n\n\n

JOPEA – Jordan olive products Exporter Association
Ruba Daghmish – CEO
+962787929292\/ rubadaghmish@gmail.com<\/p>\n\n\n\n

NARC \u2013 National Agricultural Research Center
Dr. Nizar Jamal Haddad \u2013 Director General
+96264726680 \/ director@narc.gov.jo<\/p>\n\n\n\n

JOOMS \u2013 Jordan Olive Mills Syndicate
Eng. Jamal Al Batsh \u2013 CEO
+962799138885 \/ Jamalalbatsh.syndicate@yahoo.com<\/p>\n\n\n\n

Video impression brand launch: https:\/\/youtu.be\/0LQLVXcNK84
Join our CBI Webinar on November 8, 2022, on exporting olive oil to Europe – https:\/\/www.cbi.eu\/events\/webinar-exporting-olive-oil-europe<\/p>\n\n\n\n

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shahennews At a very tasteful side event on one of the largest food fairs in the world, SIAL in Paris, the new Jordanian Olive Oil Sector Brand Identity was launched in the presence of the Jordanian Ambassador H.E. Mr Makram Qaisi, the Jordanian Minister for Tourism and Antiquities, H.E. Mr Nayef Himiedi Al-Fayez and the …<\/p>\n","protected":false},"author":12,"featured_media":12372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,28,54],"tags":[60],"class_list":["post-12371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arab-and-international","category-jordan-news","category-tourism","tag-shahennews-2"],"yoast_head":"\n\u201cJordanian Olive Oil sector brand launch at SIAL in Paris\u201d [Jordanian olive oil sector and the CBI - Shahennews Eng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shahennews.com\/eng\/archives\/12371\/jordanian-olive-oil-sector-brand-launch-at-sial-in-paris-jordanian-olive-oil-sector-and-the-cbi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cJordanian Olive Oil sector brand launch at SIAL in Paris\u201d [Jordanian olive oil sector and the CBI - Shahennews Eng\" \/>\n<meta property=\"og:description\" content=\"shahennews At a very tasteful side event on one of the largest food fairs in the world, SIAL in Paris, the new Jordanian Olive Oil Sector Brand Identity was launched in the presence of the Jordanian Ambassador H.E. 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